WORLD-LEADING TEAMS,
SETTING NEW BOUNDARIES
WORLD-LEADING TEAMS,
SETTING NEW BOUNDARIES
WE ARE
CONNECTING COMMUNITIES
AND UNITING THE NATION
WE ARE
CONNECTING COMMUNITIES
AND UNITING THE NATION
MAKING CRICKET
A GAME FOR EVERYONE
WE INSPIRE GENERATIONS TO
ENABLE POSITIVE SOCIETAL CHANGE
Accelerated by
Purpose-led partnerships
A Passionate
Nationwide Audience
14 Million
Engaged Fans
4.2 Million
players
2.9 Million
annual attendees
Amplified Through
Broadcast Coverage
19.8 Million
unique uk broadcast
audience per year
14 Million
average global audience per year
engaged year-round
through emotive content
99.5 million
global engagements on
social channels (2021)
1.3 million
global video views
(2021)
converted through
performance-led
campaigns
directly addressable audience of
19.8 Million
(1.1 million in the uk)
A Passionate
Nationwide Audience
13 Million
Engaged Fans
4.2 Million
players
2.9 Million
annual attendees
Amplified Through
Broadcast Coverage
18.8 Million
unique uk broadcast
audience per year (143 million cumulative)
114 Million
average global
audience per year
engaged year-round
through emotive content
21.9 million
global following on
ECB social channels (2022)
1.5 billion
global video views
(2022)
converted through
performance-led
campaigns
directly addressable audience of
1.5 Million
(1.2 million in the uk)
AN ICONIC
ASSOCIATION
now is the time
.jpg)
.png)
.png)
